El Familión Nestle is the Panamanian version of Deal or No Deal, it is aired on Telemetro Panamá and sponsored by Nestlé. The show also aired in several countries in Central America, including Nicaragua, Guatemala, El Salvador, Honduras and Costa Rica. This program was the result of identifying the need to create consumer awareness among the Latin American markets by encouraging people to collect and mail the labels of products manufactured by Nestlé. Consumers were made aware that Nestlé not only manufactured traditional maggi soups, but also a new kind of homemade soup (caceras), Nesquik cocoa flavor for milk, Nido milk, etc.
The show was produced by Endemol (creators of Big Brother) partnered with Corporacion MEDCOM, the largest television network company in Central America. It was hosted by South American animator Nelson Bustamante and featured 24 contestants (four from each Central American country including Panama), each receiving a sealed aluminum suitcase with a logo of a Nestlé product. In the first round the contestants are asked random questions that are answered electronically. The contestant that earns the most points will be allowed to choose a suitcase to open in the second round. Over the course of the game the contestant will choose to eliminate all suitcases except the one chosen at the beginning of the show, though the suitcase may be traded once for a different remaining suitcase. At the game's conclusion the contestant receives a cheque prize equivalent to the amount printed inside the last suitcase to be opened. The prizes ranged from US$0.01 to US$125,000. The show drew a large audience throughout Central America, and was filmed on Saturdays and aired post edition, three weeks later on a Sunday.